Why I joined Juicebox

I’m so excited to join Juicebox to lead Customer Success for our 5,000+ customers! Here’s my journey to Juicebox:

Exploring the problem

Before signing on, I wanted to do my own due diligence. 

Juicebox has 5,000+ customers with 20% MoM growth and has grown 4x employees and expanded into EMEA with a new London office, all within a year. I wanted to understand the why behind this phenomenal growth and talked to dozens of recruiters across in-house TA teams, executive search agencies, and VC talent functions to understand our product market fit.

What I heard was consistent. 

Sourcing talent at the top of the funnel is one of the most painful, urgent, underserved problems in recruiting right now. 

As AI-generated applications flood inbound channels, companies can no longer rely on inbound for quality candidates. Sourcing has become critical, and legacy tools aren't solving it. 

Hearing just how acute this pain is and how Juicebox well is solving it for customers, gave me real conviction. 

What I was looking for

I’ve spent my entire career in go-to-market leadership and I love what I do. I started on the sales side, working my way from AE to Director of Sales, then moved into post-sales as a Director of Customer Success and Account Management at companies like Zendesk, Slack, and most recently Gong. Along the way, I’ve also advised a dozen early-stage startups as a fractional VP of CS.

The pattern across all of it has been the same: find a company that’s a category creator with a product that people love and join at a growth inflection point. That’s when you fly in rare air.

Recently, I started asking myself a different question. I didn’t just want to scale CS again. I wanted to understand what customer success looks like inside a native AI company, and I knew that to really answer that question, I had to go earlier.

As a working parent and a seasoned leader who had spent years at late growth-stage companies, there’s always some risk in joining an early stage team. This is my fifth hypergrowth experience, and I’ve learned that working at this pace requires real personal investment, and that means you have to be selective.

To make an intentional choice, I was looking for a very specific combination of things:

First, the magic I experienced in the early days at Slack and Gong, where customers were genuinely raving fans of a product that was making their work simpler, more efficient, and fundamentally different.

And second, a role where I could grow in the areas that CS roles have evolved: Making customers wildly successful with AI and helping teams leave behind the old ways of working and build new AI workflows. CS is about being a force multiplier for turning that success into growth: for our customers and for our business. 

Juicebox met all those goals, which is rare to see.

The leadership factor

You have to find a place where you believe the company is primed to achieve something rare, where you’re going to learn and grow enormously, and where the people are the kind you want to be side by side with under the tension of speed and change.

I was also looking for leadership that truly believes in customer success as a critical function and is customer obsessed.

During the process, I spent significant time with David, our CEO and Simran, VP Sales. From just a few conversations in, I knew we would be a great team and build a great culture together. They look at customer success as a company wide focus rather than just the name of one team. I also spoke with the Sequoia team and a close friend from early Slack days, Maggie Hott, GTM Leader at OpenAI and Advisor to Juicebox.

What came out of those conversations was believing Juicebox isn’t just building a great product. 

It’s creating a new category and excelling at it, with leadership that cares deeply for our customers and our people.

What I’m here to build

My first priority is going deep on our 5,000+ customers to understand where they are in their journey, what success means to them specifically, and what’s standing in their way. 

From there, it’s about building a world class CS team to deliver for our customers and our company growth…and have some fun while we do it all!

My commitment to our customers is that when you partner with our CS team, you’ll get someone who is deeply invested in your hiring outcomes, not in your product usage metrics. We’ll take the time to understand your business: your goals, your team’s challenges, your blockers, your existing tools and workflows. We’ll design a strategy together that fits your context and world. 

Looking ahead

I'm incredibly excited about what’s ahead! Juicebox has the product, the momentum, the investors, and most importantly the people to build something genuinely rare.

If you’re a recruiter or talent leader, I’d love to connect on how we can be great partners to you.

And if you’re a CS professional who wants to be on a rocketship, we’re growing the team in SF and London! I’d love to hear from you!