How Binti Hired 9 of Their Last 12 Key Roles With Juicebox

Advancing A Mission Through Strategic Hiring

At Binti, hiring is strategic and hands-on. Binti is a mission-driven startup building software that helps social workers at child welfare agencies work more efficiently – ultimately driving better outcomes for the 400,000 children in foster care and others served by the broader U.S. child welfare system. Building the right team is a critical part of that.

“Hiring the right people is one of the most important levers we have to achieve our mission. Every great teammate we bring on accelerates our ability to support social workers and improve the lives of children and families.”

Binti holds the bar high for hiring – seeking individuals who are passionate about the mission and embody its core values of empathy, collaboration, and creative problem solving.

Rethinking The Approach to Recruiting

Finding the right people can be challenging, however. Co-Founder & CEO, Felicia Curcuru, wanted to ensure they were maintaining rigorous hiring standards while also increasing the efficiency of the recruiting process.

“It used to feel like I was a few layers removed. I’d talk to the recruiter who’d talk to the sourcer, and by the time the candidate got to me, I often didn’t feel aligned with the profile of the candidate. This would waste time with us interviewing candidates that we weren’t all aligned on in terms of their skillset.”

Binti’s leadership decided to rethink their recruiting approach, adopting a more hands-on style where executives stay closely involved in defining candidate profiles, curating talent pools, and engaging directly with top prospects to ensure alignment with the company’s mission and culture. 

This meant, however, spending hours reviewing profiles, switching between tools, and relying on workflows that weren’t built for speed.

Binti needed a faster, more focused way to source talent without sacrificing quality.

Scaling a Startup, Without Scaling a Recruiting Team

With the help of Juicebox, Binti hired 9 of their last 12 roles — including a Chief of Staff, Head of People, and five Strategic Partnerships Leads.

Juicebox gave Felicia and her team a centralized place to surface top talent and run personalized outreach without needing to expand the recruiting team. 

“We did it with a leaner team than we would’ve been able to otherwise.”

Each search now starts with quickly writing out an ideal profile. Felicia and team can then use advanced filters to zero in on best-fit talent profiles, and launch outreach from her inbox to drive high response rates.

“We think about the ideal profile we want, and then we use the filters. It's helped us raise our bar on talent because we can be so specific.”

“People would ask me how I got their email. I’d say, ‘We use this AI sourcing tool,’ and they’d be like — oh, wow.”

Faster Time-to-Hire, Aligned from Day One

Using Juicebox, Binti cut their average time-to-hire from 40 days to 21 days — nearly a 50% reduction in time spent.

“From first contact to offer, we were under 3 weeks for a lot of these roles. That’s roughly half the time.”

But the impact goes beyond just speed. 

By keeping executive involvement front-and-center, Felicia was able to set the tone early for open roles, ensure quality alignment across the team, and focus interviewing only the right talent profiles.

“Now I can just set that tone upfront of who we’re looking for. Our time is better spent as a team because we’re all aligned on the profile — and we talk to fewer people to find the right person.”

A New Collaborative Workflow

Juicebox also enabled Felicia to lead early outreach efforts while empowering her team to take swift, coordinated follow-ups—making collaboration smoother and more efficient than ever.

“We have quite a few people leveraging Juicebox now. I started out using it to pilot it. Now my Chief of Staff has run several searches. We also have hiring managers leading searches. Before, a hiring manager would need a recruiter and sourcer, now they can just lead a search directly.”

This means high-priority candidates get an authentic touch from leadership, while the rest of the team moves quickly to handle interviews and keep the process moving.

“It feels very empowering. We’re able to maintain high standards across all roles and ensure we’re bringing in the best talent.”

Replacing a Complex Tool Stack

Juicebox replaced multiple sourcing and messaging tools in Binti’s stack and now integrates directly with their ATS.

“We’re not really using [legacy recruiting tools] anymore. We phased them all out. Juicebox supports these workflows end to end for us much more effectively, and it’s more affordable.”

With Juicebox, the team consolidated their sourcing workflows into one platform — making it easier for Felicia, their Chief of Staff, and hiring managers to search, shortlist, and sequence candidates in one place.

“For the amount we pay, we get so much more value. We would totally pay more.”

Getting Results with Juicebox

With Juicebox, Binti turned executive-driven recruiting into a true business advantage without adding headcount.

• Time-to-hire dropped by nearly 50%—from 40 days to under 3 weeks

• 9 of Binti’s last 12 critical hires sourced and closed through Juicebox

• Executive involvement in profile definition leads to higher talent quality and team alignment (CEO, Chief of Staff, and hiring managers all collaborate in one system)

• Juicebox replaced other legacy tools, and is fully integrated with Ashby

Juicebox made it possible for Binti to move faster, stay hands-on, and continue to raise our hiring bar, which proves you don’t need a bigger team to build a great one.