How CreatorIQ Built an International Recruiting Engine

Expanding International Hiring without Traditional Methods

CreatorIQ powers the influencer marketing strategies of the world’s top brands, with a team that spans the globe. As their engineering organization scaled internationally, their talent team was faced with a hiring challenge. 

Tiffany and her team needed a recruiting solution that could stretch internationally, adapt to different markets, and help them reach talent that traditional pipelines missed.

“Some of these roles were in international countries where we had low brand recognition or referral volume. We had to be proactive about finding the right people.”

To support their global hiring goals, CreatorIQ turned to Juicebox — helping them build an outbound motion from scratch, streamline sourcing, and surface high-quality talent in regions where referrals were sparse and inbound traffic low.

From Minimal Outbound to Sourcing 80% of Interviews

Before Juicebox, CreatorIQ’s recruiting model relied heavily on inbound interest and referrals. 

But as the company expanded globally, it became clear that this model wouldn’t scale. CreatorIQ looked for a way to systematically reach high-quality talent in markets where their brand had little visibility.

“In the past, we weren’t doing much outbound. Now we have a full outbound strategy in place, and we’re getting great results.”

Juicebox gave them the infrastructure to stand up outbound sourcing from scratch. From talent discovery and market mapping to personalized outreach and contact enrichment, it became the core system driving their international hiring motion.

“In a lot of these countries, we didn’t have strong referral networks, so we were really relying on Juicebox to identify top talent. It made a huge difference.”

Today, 80% of interviews conducted with CreatorIQ recruiters are with sourced profiles surfaced through Juicebox. 

Making High-Impact Hires in Hard-to-Reach Markets

With Juicebox in place, CreatorIQ quickly turned strategy into results — making three high-impact hires across Colombia, the Philippines, and Poland. These roles were not only hard to fill, but critical to the company’s global scale-up. 

“We’ve made three hires through Juicebox already. Our GTM Engineer in Colombia, an IT Systems Admin in the Philippines, and a DevOps Engineer in Poland. Those are not easy roles to fill in the markets we’re hiring in.”

The impact extended beyond just recruiting outcomes. Juicebox’s intuitive UI empowered hiring managers to contribute directly to pipeline building without needing to be trained sourcers.

“I have hiring managers that go into Juicebox and search for themselves. They’ll Slack me like, ‘Hey, I saw this person and I starred them.’ It’s so intuitive, it makes everyone feel like they’re part of the process.”

A Platform That Feels Like an Extension of the Team

Lastly, for a lean team juggling global hiring, implementation speed and reliability mattered. 

Juicebox’s customer support became a real differentiator, especially in the initial stages when the CreatorIQ team was evaluating multiple recruiting solutions in the space. 

“The Juicebox team really partnered with us. Anytime we had a question, whether it was workflow, integration, or outreach messaging, they were there. It felt like an extension of our team.”

That level of support helped CreatorIQ scale fast without feeling like they were learning a new platform alone.

“I’ve worked with a lot of vendors. Juicebox is hands down the best customer service I’ve experienced. They’ve taken feedback from our team and shipped product updates based on our needs.”

The Repeatable Recruiting Engine for Global Growth

Juicebox helped CreatorIQ fill hard-to-hire roles, but its impact went further. The platform became the foundation of a global sourcing strategy that could scale with the business.

“Before Juicebox, we didn’t really have a sourcing engine. Now, we have a whole strategy, a system, and clear visibility into what’s working.”

An overview of the impact since using Juicebox:

• 3 key hires across GTM, IT, and DevOps in Colombia, the Philippines, and Poland

• 80% of interviews now come from sourced profiles through Juicebox

• >10% of all hires attributed to Juicebox-sourced talent just 6 months after implementation

• Scalable outbound strategy in markets with low brand recognition or referral networks

With Juicebox, CreatorIQ didn’t just find talent faster. They built a modern, global hiring engine tailored to the speed and complexity of their international growth needs.