How Heidi Health AI Made 7 Executive Hires in 8 Months

Building a Global Leadership Team at Startup Speed

Heidi Health AI is a Melbourne-founded healthtech company scaling into new markets around the world, and North America is one of the regions leading that charge. The team started the year with roughly 20 employees and plans to 5x by the end of the year, then carry that growth trajectory into next year. That pace creates two recruiting priorities at once: the company needs enough hiring capacity to keep building teams across the business, while also finding the leaders who can shape those teams as they grow.

Randal Vegter, VP of People for North America, has personally led many of those executive searches, including Sales Directors, two Clinical Directors, and a Head of Technology spanning Product and Engineering in North America. These searches demand a high level of precision because the candidate pool is smaller, the bar is higher, and each hire will have an outsized impact on the business.

And while Heidi Health AI uses Juicebox much more broadly across roles like Account Executives, Revenue Operations, People, Marketing, and Customer Success, Randal is clear about where it has been especially valuable to him:

“The leadership team piece of that has been where Juicebox has really demonstrated its value for us.”

At Heidi Health AI’s pace, executive recruiting cannot consume all of Randal’s time. He needs a way to keep high-stakes searches moving while still doing everything else that comes with leading People for a rapidly growing region.

Making Executive Search Fit Into the Rest of the Job

Randal balances being Heidi Health AI’s VP of People in North America while also operating as an executive recruiter. His days can include strategic work, leadership responsibilities, and conversations with Heidi Health AI’s board, all while he has to keep critical searches moving forward to support the company’s growth.

Using Juicebox has allowed Heidi Health AI to own most of that work internally. Once Randal has a search set up, it requires very little ongoing attention:

“I take half an hour to an hour to set my search up and then I don’t have to think about it again. If I didn’t have that automation with Juicebox, I just wouldn’t get some of that work done.”

Instead of spending hours continually sourcing, reviewing profiles, and managing outreach, Randal can define what he is looking for upfront and let Juicebox keep the search moving while he focuses on candidate conversations, hiring decisions, and the broader responsibilities on his plate.

Running Executive Search With Juicebox Agents

Juicebox Agents sit at the center of Randal’s workflow. He sets up an Agent around the profile Heidi Health AI needs, connects it to Ashby, and uses Juicebox sequences to manage outreach. Interested candidates can book directly onto his calendar, allowing the search to keep moving while Randal spends his time on the parts of recruiting that require his judgment and attention.

When pipeline is strong, that setup can result in 10 to 14 candidate screens in a single day.

Randal also keeps a human touch where it matters. He adapts outreach to his own voice and the specific search, then lets Juicebox sequences take it from there so the outreach can continue without requiring him to manually manage every follow-up.

“I need executive recruiting to be automatic enough that I can just show up to 10 to 14 screens in a day. Juicebox gives me exactly that.”

That model powers much more than executive recruiting. Across Heidi Health AI’s People team, Juicebox has supported hiring for Account Executives, Revenue Operations, People Partners, Marketing Leads, and Customer Success leadership, alongside Randal’s executive searches. The range of roles gives the team one system that can support very different hiring needs without sacrificing precision.

Getting From Good to Great in Narrow Talent Markets

Running searches in the background only matters if the right candidates are coming through, and that is where Juicebox helps Randal go beyond simple automation. It gives him a faster way to understand the quality of the market for highly specific searches and sharpen what Heidi Health AI should be looking for.

The team may begin with a clear sense of the experience it wants, but seeing strong candidates in the market helps refine those requirements and validate where the bar should sit. In practice, that can mean looking specifically for candidates with health-tech experience from Series B to Series D companies, or finding a unique combination of skills like an active doctor who also has strong marketing experience.

Juicebox makes it possible to get directly into those narrow talent pools and quickly see what strong looks like within them, giving Randal a clearer view of the market early in the search.

“Juicebox helps me understand what good looks like within a very specific niche.”

That value still matters when another channel ultimately produces the hire. Randal pointed to Heidi Health AI’s Head of Marketing search as an example: the eventual hire came through a recommendation, but the conversations generated through Juicebox gave him a much stronger understanding of the market and what a great candidate looked like before Heidi Health AI made the decision.

That market context helps Heidi Health AI set a stronger talent bar, regardless of where the eventual hire comes from.

7 Executive Hires and $250k+ Saved

In his first few months using Juicebox, Randal has made seven leadership hires directly through the platform, while the broader People team has used it to support hiring across Sales, Customer Success, Product, Marketing, and other teams throughout the organization.

Because Heidi Health AI can run more of those searches internally, the impact also shows up in cost savings. Randal estimates that the company would otherwise have used outside executive search support for three or four of the roles he has personally run through Juicebox. By owning those searches in-house, he estimates Heidi Health AI has saved more than $250,000 in search fees.

“We have not had to hire an outside executive recruiter. We’ve probably saved a quarter of a million plus because of Juicebox.”

Heidi Health AI has been able to keep executive hiring moving at the same pace as the business while giving Randal the capacity to stay closely involved in critical searches without letting them take over the rest of his role.

One Recruiting Platform, Wherever Heidi Health AI Needs It

As Heidi Health AI continues to grow, its hiring needs will keep changing. The team has already used Juicebox across searches ranging from a CFO and Head of Technology to Clinical Directors, Sales Directors, Account Executives, Revenue Operations, Marketing, and People roles.

Juicebox gives Heidi Health AI’s People team the flexibility to move across all of those hiring needs while keeping the same level of targeting and automation. Recruiters can use it to continuously build pipeline across their roles, while Randal can use the same platform to personally run some of the company’s most consequential executive searches.

That range is ultimately what Randal values most: the ability to combine precise targeting with automation that keeps the work moving.

“It allows you to target extremely well and then automate. So you just have to show up to a huge number of interviews with extremely qualified people.”

Across Heidi Health AI’s recruiting organization, that means each person can use Juicebox in the way their role demands. A sourcer can expand pipeline, a recruiter can keep multiple searches moving, and a senior People leader can run an executive search without making sourcing their full-time job.