How Platinum Dental Turned Niche Healthcare Data Into 3.5K+ Qualified Profiles

How Platinum Dental Turned Niche Healthcare Data Into 3.5K+ Qualified Profiles

Misty Solis and Chrisie Lamb, Talent Acquisition Specialists @ Platinum Dental

3.5k+

3.5k+

Profiles shortlisted

2.9k+

2.9k+

Candidates contacted

1

1

Doctor hired

Platinum Dental Services is a doctor-owned Dental Support Organization that provides dentists and practices with operational support, capital, technology, and shared services while helping providers maintain autonomy. The organization supports 50+ practices across its growing network.

Company stage

Private equity-backed

Company size

500+ employees

Industry

Dental Support Organization

Highlighted Juicebox features

Search

Contact data

Sequencing

In the Trenches of Dental Recruiting

Platinum Dental Services recruits across multiple markets for everything from front office staff and dental assistants to hygienists and doctors. Talent Acquisition Specialists, Chrisie Lamb and Misty Solis, support doctor sourcing alongside the Director of Hiring and the broader recruiting team.

Doctor hiring comes with a particularly difficult sourcing challenge. Healthcare talent is already specialized, and dental professionals make up an even narrower segment within it. Before Juicebox, finding them meant piecing together searches across job boards, professional networks, Facebook groups, and niche dental resources.

“Before Juicebox, we really were in the trenches. We were scouring on professional social networks, all of the different Facebook groups, just really trying everywhere we could to get in connection with doctors.”

As Platinum Dental made doctor recruiting more of a shared priority across the team, that fragmented approach became harder to sustain. They needed enough candidate depth to hire across several markets, without spending hours sorting broadly relevant healthcare profiles to find the dentists they actually wanted to reach.

When they started using Juicebox, Chrisie noticed the difference almost immediately:

“That’s really where I’ve seen a lot of magic with Juicebox, with doctors.”

Healthcare Data That Gets Specific

Dental recruiting gives Platinum Dental very little room for fuzzy search results. The team might need a dentist in a particular market with a particular background, so the platform has to understand the profile they mean from the start.

“You’re actually showing me 500 dentists, not a thousand of just anyone with a doctor degree.”

Other tools would surface pharmacists, chiropractors, and other healthcare professionals alongside dentists. With Juicebox, the results reflected the actual intent of the search much more closely, giving recruiters a relevant candidate pool without requiring them to manually weed through hundreds of unrelated profiles first.

That difference in how well the platform understood their searches was significant enough for Chrisie to put it plainly:

“The other platform’s results are like a D and Juicebox’s results are like an A+.”

Juicebox has also worked closely with Platinum Dental to make the experience more useful for the way their team already recruits. When Chrisie shared some of the niche dental resources they had historically relied on, the Juicebox team helped make more of that information accessible through the platform, giving recruiters one place to search rather than sending them back across specialized sites.

“There are very niche dental pages that we can use, but they’re clunky and you have to pay a ton of money. It’s so nice to have this one dedicated resource knowing it’s doing everything for me.”

From a Search to an Active Pipeline in Minutes

Once Chrisie knows what she is hiring for, she can start by describing the profile in plain language instead of building complicated Boolean strings or worrying about exact syntax.

“You just talk to it like I’m talking to you right now. I don’t have to use certain terms or word it a certain way.”

She starts with the requirements she knows, reviews the results, then adjusts filters or criteria when she wants to refine the pool further. Once the candidates look right, she can select profiles in bulk and enroll them directly into a sequence.

Chrisie typically starts her outreach with an AI-generated draft, makes a few adjustments, then builds out the rest of a four-touch sequence. She keeps the later messages concise and lets the sequence continue while she moves on to other recruiting work.

“You literally hit a button and then you don’t think about it until something pops into your inbox and you’re like, ‘Oh, perfect. This person wants to talk to me.’”

With search, candidate data, outreach, and follow-up in one platform, Platinum Dental can move much more quickly from identifying the right person to starting a conversation.

Follow-Up That Keeps Working After the Recruiter Logs Off

Finding the right candidates made sourcing more productive, but Chrisie quickly realized that consistent follow-up could create just as much impact.

The team already knew how important multiple touchpoints were. The challenge was keeping every one of them moving while recruiters were balancing open roles, candidate conversations, hiring managers, and the rest of their day-to-day work.

“When you’re juggling 500 things, the follow-up doesn’t happen. I think that’s the biggest thing we’ve realized with Juicebox, how important the follow-up is and how much more can happen with that follow-up.”

Chrisie began making a habit of launching another sequence before logging off for the day. A few minutes of setup could mean coming back the next morning to candidates who had already responded.

“It literally works for you while you’re sleeping or while you’re doing something else. It really fills in the gaps.”

Misty saw that value particularly clearly while working on confidential roles, where the team cannot rely on inbound applicants and has to build the pipeline themselves. After launching searches for three confidential roles in Juicebox, she woke up to 11 replies, including two candidates who wanted to schedule interviews.

“That would have been me having to go through another platform forever trying to find someone for that confidential role. That saved me hours for sure.”

Chrisie saw similarly fast movement when she first started using the platform, booking five calls within her first few days of outreach.

“In my first week I scheduled five calls within like three days and I was like, holy crap.”

Turning Better Data Into Doctor Hires

Platinum Dental is already turning more precise searches into real hiring outcomes. The team has made one doctor hire through Juicebox, found another doctor after a four-month search, and re-engaged a previously unresponsive candidate who ultimately moved to offer.

Results after just one month with Juicebox include:

  • 3.5k+ profiles shortlisted

  • 2.9k+ candidates contacted

  • 5 calls booked within their first 3 days

  • 10+ replies overnight

  • 1 doctor hire

  • 1 treatment coordinator hire

As the team has taken on more doctor sourcing, Juicebox has helped them keep more searches and follow-up moving without adding the same amount of manual work. Platinum Dental can now move from a highly specific search to a relevant pipeline and active outreach in one platform, giving the team a more scalable way to recruit across multiple markets.