What 10 million recruiting emails show about getting candidates to reply, and what the best teams do differently.
Highlights
Overview
Recruiting teams are getting more applications than ever, and the people they most want are staying where they are. Outreach is harder to get right, and your email has to stand out in a crowded inbox.
We looked at what gets a reply in that environment, and what candidates did after they got the email. The patterns are consistent. Be specific about the role and the person, keep it short, follow up, and reach the right people. Send time and emojis matter much less than most teams expect.
This report is for recruiters, sourcers, talent leaders, and hiring managers who want outreach that gets answered. It covers how to measure what’s working, what to write, and who to contact and how often.



