Report

Proven practices from 10M candidate emails

Proven practices from 10M candidate emails

Proven practices from 10M candidate emails

What 10 million recruiting emails show about getting candidates to reply, and what the best teams do differently.

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Highlights

15% of candidates reply to outreach from the average team. 8.5% of those are interested replies.

15% of candidates reply to outreach from the average team. 8.5% of those are interested replies.

+14% more replies when the subject line names the role.

+14% more replies when the subject line names the role.

+17% more interested replies when the email mentions a mutual connection.

+17% more interested replies when the email mentions a mutual connection.

31% of sequences stop after one or two emails, and a third email adds about 29% more replies.


31% of sequences stop after one or two emails, and a third email adds about 29% more replies.


Overview

Recruiting teams are getting more applications than ever, and the people they most want are staying where they are. Outreach is harder to get right, and your email has to stand out in a crowded inbox.

We looked at what gets a reply in that environment, and what candidates did after they got the email. The patterns are consistent. Be specific about the role and the person, keep it short, follow up, and reach the right people. Send time and emojis matter much less than most teams expect.

This report is for recruiters, sourcers, talent leaders, and hiring managers who want outreach that gets answered. It covers how to measure what’s working, what to write, and who to contact and how often.

Download the free report

Get the full breakdown, with benchmarks and a checklist you can run against your own sequences.

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