Reports

SF Is So Back [2026]

SF Is So Back [2026]

Inside the talent and office comeback reshaping San Francisco in the first half of 2026.

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PUBLISHED

October 2026

RESEARCH BY

Juicebox

Data period

H1 2026

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For years, the question was whether San Francisco would fully reclaim its place at the center of tech. In 2026, the data is beginning to tell a different story.

Juicebox examined the city’s comeback from two sides of the market: the talent companies are searching for and the physical space they’re committing to.

The report combines more than 33,000 unique recruiter searches on the Juicebox platform with Newmark’s San Francisco commercial real estate research.

Highlights from the report include

  • More than 33,400 unique searches targeted San Francisco talent in the first half of 2026.

  • 49% of the top role searches in San Francisco were for Software Developers.

  • 7.9 million square feet of office space was leased in six months, putting San Francisco on pace for a 30-year high.

  • 390,000 square feet of tech and AI expansion leasing was recorded in the first half of 2026, already surpassing every full-year total since 2019.

This report is for founders, hiring leaders, recruiters, workplace strategists, and real estate leaders who want to understand the talent and office trends shaping San Francisco’s next phase of growth.

Download the free report

Download the free report

Explore the hiring and office trends shaping San Francisco, backed by 30k+ recruiter searches and Newmark research data.

Download the report

Download