Tavrn provides AI-powered medical summaries and chronologies for personal injury and medical malpractice attorneys. As Tavrn’s product gained strong market traction, they decided to grow their GTM team to double down.

The Challenge: Scaling Quickly with Founder-Led Recruiting

Pedro Paulino, founder of Tavrn, was leading the charge on recruitment without the help of an external agency. With a lean approach, Tavrn aimed to build their sales team quickly and efficiently. Pedro knew that a fast, targeted approach would be essential to meet their aggressive growth goals, particularly as their sales cycle was highly replicable. "We knew we needed to be in front of as many people as possible," Pedro shared, "so we decided to scale our sales team by hiring four account executives."

Defining the Ideal Candidate Persona with Juicebox

Understanding the unique demands of Tavrn's sales cycle was crucial to identifying the right candidates. Pedro used Juicebox’s Talent Insights to gain a comprehensive overview of the legal tech talent pool, focusing on key metrics like the distribution of sales titles and tenure. This data-driven approach allowed him to fine-tune the ideal candidate persona: salespeople with experience in legal tech, particularly those familiar with selling AI products to mid-sized law firms.

“Juicebox offered all the filters we needed and even helped us think through what to optimize for,” Pedro explained. “The ability to iterate on searches and refine the persona was invaluable. We played around with different job titles, companies, and experience levels until we nailed down exactly who we were looking for.”

Executing the Search with PeopleGPT

With the ideal candidate persona defined, Pedro turned to Juicebox’s PeopleGPT search to identify potential hires. The platform's advanced filters allowed him to narrow down candidates based on tenure, company background, and relevant experience. Pedro appreciated how Juicebox facilitated an iterative approach, allowing him to adjust filters based on the profiles generated.

“Juicebox’s filtering capabilities were perfect for targeting the exact window of experience we needed,” Pedro noted. “We could pinpoint candidates who were not only experienced but also on a steep career trajectory, which was crucial for us.”

Seamless Outreach with Juicebox’s Built-in Tools

Once the ideal candidates were identified, Pedro used Juicebox’s built-in Email Outreach feature to connect with them directly. The seamless integration of contact data and outreach tools made the process efficient and effective, allowing Pedro to manage the entire recruitment process from a single platform.

“In just two weeks, we had hired four exceptional salespeople, thanks to Juicebox,” Pedro said. “The outreach tools were incredibly valuable, and the ability to handle everything within Juicebox made the process smooth and easy.”

Conclusion: Efficient Founder-Led Recruitment

Pedro’s experience with Juicebox exemplifies how founders can take control of their recruitment process without relying on external help. By leveraging Juicebox’s powerful tools, Tavrn was able to quickly scale their sales team, filling critical roles with top talent in record time.

“I’m a big advocate for founders owning their recruiting process, and Juicebox makes that possible,” Pedro concluded. “Founders can stay in control of the personas and profiles [they’re] targeting, which is crucial for building a strong company foundation.”